Facebook Gambling Ads Reportedly Targeted Children, Social Media Company Pursuing Legal Action Against Marketers. Posted on: October 15, 2019, 10:47h. Facebook and the UK Gambling Commission (UKGC) have teamed up to guarantee consumers are safe online and see fewer targeted gambling ads. Facebook and UKGC Unite to Reduce Gambling Ads Exposure. The UK Gambling Commission (UKGC) has teamed up with Facebook and created new guidelines that would limit gambling-related advertisements showed to consumers. Answered October 9, 2020. Today, it is legal to advertise online gambling on Facebook and Instagram. A few years earlier, it was impossible since social networks positioned themselves as family-based or youth platforms. Now, Facebook has adopted the same stance, and the social network’s users will be subjected to gambling advertisements. There are several rules that will regulate the advertisement of online gambling ads. The most important rule is that only operators in approved countries may advertise their online gambling services to Facebook users. Facebook bans all ads depicting or selling drugs, even if they’re technically legal. So don’t try to sell prescription medication on Facebook. Illegal drugs or drug-related products. Any recreational or illegal drugs are strictly forbidden from Facebook ads, and so are images or videos that depict their use. He adds: “We wait with interest to see how Facebook’s recent relaxing of regulations concerning gambling companies affects the range of options available, but currently, gaming apps offer good Facebook doesn’t allow ads that promote animal fights. Exceptions: Hunting, fishing, food preparation, and pest control. Advocating for hacking, vandalism, and theft is also prohibited. Voting and census interference/fraud. Does your ad encourage vote-buying, vote-selling, or illegal voting? Such ads will not be approved. Android users in the U.S. will soon gain access to betting and gambling apps through the Play Store, Google announced Thursday. CNET reports: As of March 1, online casino games, sports betting, lotteries and daily fantasy sports apps will be allowed in certain states. You can see a complete list of what types of gambling apps are allowed in each state on Google's support website. Facebook’s New Policies On Gambling Ads. Gambling sites are now allowed to advertise on Facebook, but certain provisions apply: 1. All advertisements must be carefully targeted. Facebook allows online casinos to advertise to users who are legally old enough to gamble in their jurisdiction. Gambling ages vary between countries. 2. However, their ad policy still prohibits ads that “ promote the sale or use of illegal, prescription, or recreational drugs.” Alcohol sales; Facebook will allow only ads for alcohol to strict age-restricted audiences in countries where it is legal. Online gambling; Facebook only allows ads for online gambling in countries where it is legal.
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